Surviving the Upheaval

In  a post last month on I discussed six tactics to re-energize your shelf-life during a recession. In a week that further confirms the goal posts are in perpetual motion, with the collapse of Lehman, acquisition of Merrill and the Fed bailing out AIG, I wanted to share... [Read more]

Re-energize Your Shelf Life

An article on Brandweek.com, reveals consumers are starting to tire of expensive energy drinks, due to economic factors and a market flooded with undifferentiated beverages.... [Read more]