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	<title>myfactor Coaching &#38; Consulting &#187; Personal Branding</title>
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	<description>Read about real-life brands, leaders and film characters; and apply lessons learned to position yourself for greater success.</description>
	<pubDate>Fri, 05 Mar 2010 01:49:10 +0000</pubDate>
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		<title>Re-energize Your Shelf Life</title>
		<link>http://www.myfactorcoach.com/2008/08/13/re-energize-your-shelf-life/</link>
		<comments>http://www.myfactorcoach.com/2008/08/13/re-energize-your-shelf-life/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 05:13:20 +0000</pubDate>
		<dc:creator>Michelle Awuku-Tatum</dc:creator>
		
		<category><![CDATA[Personal Branding]]></category>

		<category><![CDATA[Dealing with change or uncertainty]]></category>

		<category><![CDATA[Managing yourself in a recession]]></category>

		<category><![CDATA[Recession proof]]></category>

		<guid isPermaLink="false">http://www.myfactorcoach.com/?p=339</guid>
		<description><![CDATA[
An article on Brandweek.com, reveals consumers are starting to tire of expensive energy drinks, due to economic factors and a market flooded with undifferentiated beverages. Apparently, there are 1000 energy drinks, only five of which matter. Amp’s focus on functional needs removes ambiguity and positions it firmly in the marketplace.
As the market teeters on the [...]]]></description>
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		<title>How are You Protecting Your Brand Value?</title>
		<link>http://www.myfactorcoach.com/2008/08/06/how-are-you-protecting-your-brand-value/</link>
		<comments>http://www.myfactorcoach.com/2008/08/06/how-are-you-protecting-your-brand-value/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 21:05:14 +0000</pubDate>
		<dc:creator>Michelle Awuku-Tatum</dc:creator>
		
		<category><![CDATA[Personal Branding]]></category>

		<category><![CDATA[Personal Brand Value]]></category>

		<category><![CDATA[Personal Development]]></category>

		<guid isPermaLink="false">http://www.myfactorcoach.com/?p=220</guid>
		<description><![CDATA[I have been a long-time fan of Starbucks, over the last year or so, I have chosen to forgo the long lines on many occasion, in favor of being on time. Consequently, I was a bit sad, but not surprised when Starbucks announced they were closing 600 stores in the US. In John Quelch’s post [...]]]></description>
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