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	<title>Career Advancement &#38; Transition Coaching &#187; Personal Branding</title>
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	<link>http://www.myfactorcoach.com</link>
	<description>Lessons learned, tips and tools to help you Optimize your Factor during your career transitions and reinventions.</description>
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		<title>Re-energize Your Shelf Life</title>
		<link>http://www.myfactorcoach.com/2008/08/13/re-energize-your-shelf-life/</link>
		<comments>http://www.myfactorcoach.com/2008/08/13/re-energize-your-shelf-life/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 05:13:20 +0000</pubDate>
		<dc:creator>Michelle Awuku-Tatum</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Dealing with change or uncertainty]]></category>
		<category><![CDATA[Managing yourself in a recession]]></category>
		<category><![CDATA[Recession proof]]></category>

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		<description><![CDATA[
An article on Brandweek.com, reveals consumers are starting to tire of expensive energy drinks, due to economic factors and a market flooded with undifferentiated beverages. Apparently, there are 1000 energy drinks, only five of which matter. Amp’s focus on functional needs removes ambiguity and positions it firmly in the marketplace.
As the market teeters on the brink of a recession, here are six ways to re-energize your shelf life:

Be prepared – Most of the time, the writing is on the wall (or on the news). Keep your ears close to the grapevine, but do not get distracted by gossip. Gather pertinent information to identify potential opportunities and to validate the rumors.
Be [...]<hr /><hr />]]></description>
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		<title>How are You Protecting Your Brand Value?</title>
		<link>http://www.myfactorcoach.com/2008/08/06/how-are-you-protecting-your-brand-value/</link>
		<comments>http://www.myfactorcoach.com/2008/08/06/how-are-you-protecting-your-brand-value/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 21:05:14 +0000</pubDate>
		<dc:creator>Michelle Awuku-Tatum</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Brand Value]]></category>
		<category><![CDATA[Personal Development]]></category>

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		<description><![CDATA[I have been a long-time fan of Starbucks, over the last year or so, I have chosen to forgo the long lines on many occasion, in favor of being on time. Consequently, I was a bit sad, but not surprised when Starbucks announced they were closing 600 stores in the US. In John Quelch’s post on “How Starbucks’ Growth Destroyed Brand Value” he cites Starbucks’ pursuit of quarterly earnings growth targets undermined its brand in three ways.

First, the early adopters who valued the club-like atmosphere of relaxing over a quality cup of coffee found themselves in a minority.

Second, Starbucks introduced many new products to broaden its appeal.
Third, opening new stores [...]<hr /><hr />]]></description>
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