Re-energize Your Shelf Life
An article on Brandweek.com, reveals consumers are starting to tire of expensive energy drinks, due to economic factors and a market flooded with undifferentiated beverages.... [Read more]
How are You Protecting Your Brand Value?
I have been a long-time fan of Starbucks, over the last year or so, I have chosen to forgo the long lines on many occasion, in favor of being on time. Consequently, I was a bit sad, but not surprised when Starbucks announced they were closing 600 stores in the US. In John Quelch’s post on “[Read more]
