How to Engage Your Customer
Chris Sharma, is a personal shopper for Nordstrom. As the chain’s top performing salesperson for a number of years, Chris has exceeded $2 million in sales for the third year running. His’ entrepreneurial spirit was acknowledged by Blake W. Nordstrom, President of Nordstrom in the 2007 Annual Report. [Read more]
Are you Coasting?
I recently changed gyms, my old gym was a block away from my home but I had reached a point where I just didn’t feel excited or compelled to work out anymore. Which meant that on the odd occasion when I did go, I did not push myself and basically rushed through everything so I could leave as quickly as possible. I decided to try out a new gym, which is a 10-minute bus ride. The first couple of times I noticed an amazing energy, everyone... [Read more]
There is a New Player in Town, Will You Compete or Collaborate?
Audi’s “Separation” commercial, starts with an Audi A4 showered... [Read more]
Keeping Your Winning Streak
In the recent Skytrax awards, Virgin Atlantic was named the winner of the Best Business Class Lounge Award. In a flying world bereft of thrills Virgin positively shines. With 96% recognition, Virgin is one of the best know brands not just in England, but worldwide. So just how does Virgin manage to keep it’s wining streak?
... [Read more]


