Keeping Your Winning Streak
In the recent Skytrax awards, Virgin Atlantic was named the winner of the Best Business Class Lounge Award. In a flying world bereft of thrills Virgin positively shines. With 96% recognition, Virgin is one of the best know brands not just in England, but worldwide. So just how does Virgin manage to keep it’s wining streak?
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Re-energize Your Shelf Life
An article on Brandweek.com, reveals consumers are starting to tire of expensive energy drinks, due to economic factors and a market flooded with undifferentiated beverages.... [Read more]
How are You Protecting Your Brand Value?
I have been a long-time fan of Starbucks, over the last year or so, I have chosen to forgo the long lines on many occasion, in favor of being on time. Consequently, I was a bit sad, but not surprised when Starbucks announced they were closing 600 stores in the US. In John Quelch’s post on “[Read more]
Welcome!
Welcome to the myfactor blog on positioning yourself and your ideas. You will be able to read about real-life brands, leaders as well as fictional movie characters and apply lessons learned to position yourself for greater success.
Feel free to share your insights, observations and feedback as well!
I look forward to speaking with you and hearing what you have to say!
Best, Michelle
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