An article on Brandweek.com, reveals consumers are starting to tire of expensive energy drinks, due to economic factors and a market flooded with undifferentiated beverages. Apparently, there are 1000 energy drinks, only five of which matter. Amp’s focus on functional needs removes ambiguity and positions it firmly in the marketplace.
As the market teeters on the brink of a recession, here are six ways to re-energize your shelf life:
Be prepared – Most of the time, the writing is on the wall (or on the news). Keep your ears close to the grapevine, but do not get distracted by gossip. Gather pertinent information to identify potential opportunities and to validate the rumors.
Be visible – This is not the time to bury your head in the sand. Recognize that everyone reacts differently to change. Set yourself apart by acknowledging this fact and moving yourself and your team/peers beyond the uncertainty. Your goal is to be one of the 5 that stand out.
Update your resume and marketing pitch – Document your accomplishments using mini case studies to showcase your skills and impact. Update your LinkedIn profile and use it to connect with your references.
Test the job market – Reach out to your network and headhunters, to identify external opportunities, discretely.
Share your intentions – If you want to keep your job or have identified areas where you can contribute, share your desire with key influencers who may have a say in your fate. Familiarize them with your recent accomplishments and transferable skills. If you are not connected to the powers that be, ensure your actions and communication consistently reinforce your intent.
Get ready – Would you be ready, if you received your marching orders today? What information would you need? What would your voicemail and email reveal? Would your colleagues be able to find you and vice versa? What would your next step be?
Tags: Dealing with change or uncertainty, Managing yourself in a recession, Recession proof
[...] a post last month on I discussed six tactics to re-energize your shelf-life during a recession. In a week that further confirms the goal posts are in perpetual motion, with [...]