http://www.myfactorcoach.com/2008/08/06/how-are-you-protecting-your-brand-value/ Lessons learned, tips and tools to help you Optimize your Factor during your career transitions and reinventions. Tue, 04 May 2010 21:59:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.myfactorcoach.com/2008/08/06/how-are-you-protecting-your-brand-value/comment-page-1/#comment-7 Baze Thu, 07 Aug 2008 20:56:33 +0000 http://www.myfactorcoach.com/?p=220#comment-7 I agree that it's important to focus on what you do best. Positioning yourself as an "expert" makes it easier to stand out in a sea of competition. Also, don't forget you always have competition no matter how successful you are. I bet Starbucks didn't see Dunkin' Donuts coming! I agree that it’s important to focus on what you do best. Positioning yourself as an “expert” makes it easier to stand out in a sea of competition. Also, don’t forget you always have competition no matter how successful you are. I bet Starbucks didn’t see Dunkin’ Donuts coming!

]]>