There is a New Player in Town, Will You Compete or Collaborate?
Audi’s “Separation” commercial, starts with an Audi A4 showered... [Read more]
Leading & Learning: Pernille Spiers-Lopez, President of IKEA, North America
At WSJ.com, Pernille Spiers-Lopez cited her key success factors as strong leadership skills, self-awareness and understanding; being a people person and knowing the business. She shared lessons from her rise to President of IKEA North America.
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- Be... [Read more]
Keeping Your Winning Streak
In the recent Skytrax awards, Virgin Atlantic was named the winner of the Best Business Class Lounge Award. In a flying world bereft of thrills Virgin positively shines. With 96% recognition, Virgin is one of the best know brands not just in England, but worldwide. So just how does Virgin manage to keep it’s wining streak?... [Read more]
Re-energize Your Shelf Life
An article on Brandweek.com, reveals consumers are starting to tire of expensive energy drinks, due to economic factors and a market flooded with undifferentiated beverages.... [Read more]
How are You Protecting Your Brand Value?
I have been a long-time fan of Starbucks, over the last year or so, I have chosen to forgo the long lines on many occasion, in favor of being on time. Consequently, I was a bit sad, but not surprised when Starbucks announced they were closing 600 stores in the US. In John Quelch’s post on “[Read more]
